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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
The Cost Structure of UGC Creators
The cost to acquire, I don't know if that's like a big deal anymore. These UGC people now see themselves as an influencer because they've done so many videos and that blows up the cost structure. If you get somebody good for 500 to 1000, that's a great bet. For me, it's not necessarily the UGC is getting worse. It's that the economics have shifted into such an unfavorable place for a brand.
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