What Is a Brand in the Space?

Cees: I find what's realynosing about web three, is that we get excited when normal, non cryptal brands enter the space. But at the same time, it feels like the biggest brands in three are not non, non crypto brants. Is a detus as big a deal in nfts as board apes, right? Like, noty not even close, right? And i just cind of wonder, like, where you think, how you think tat that will evolve over time.