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The $7,500 App Store Optimization Framework

App Marketing by App Masters

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How to Get a High Uninstall Rate for a Keyword?

Sharon has a little trick to figure out for iOS that nobody has ever talked about. For branded keywords, you are going to get roughly 75%. Where is this 75% coming from? Go to your Google Play console. See your conversion rate for branded keywords. It's almost always around 75%. Because it's only 75%. So where are all the other 25 going? To other apps? I guess. But this is the competitor's part. Okay. If you work with app tweak, you would actually get an estimate of how many installs a keyword would generate inside the app store for all apps. And then what you can do with this is you can take it even further, because installs

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