Positioning with April Dunford cover image

Mastering Messaging for B2B Tech with Emma Stratton

Positioning with April Dunford

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Crafting Clear Messaging for B2B Tech Companies

The chapter emphasizes the importance of using meaningful technical terms while eliminating businessy and marketing jargon for clearer communication in B2B tech companies. It discusses tailoring messaging based on the audience's familiarity with the product, defining the best fit customer, and the significance of headlines in drawing readers and enhancing messaging effectiveness. The conversation also touches on the guest's upcoming book on messaging, providing practical and actionable content for crafting effective messaging in the saturated market of software companies.

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