The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
The CEO’s Guide to Marketing
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Intro
This chapter explores insights from a McKinsey study on the disconnect among CEOs, CMOs, and CFOs in large organizations. The speakers emphasize the crucial need for alignment in resource allocation and the evolving role of marketing in the C-suite to drive business growth.
Transcript
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