
206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
How to Market Yourself in Today's Digital World
Kevin: How to sell advice is not just selling advice, it's about having advice be central to the work that you do as one of the ways you convey your expertise. We went really deep into how to create intellectual property and create an entire business around it in this episode. Billy has come up with a proprietary framework that he can use in terms of selling courses or advising people because there's always ways that advising can be core to what he does. So head on over to fivelightbulb.com for more from our friends at Five Light Bulbs podcast.
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