How to Scale a Product Channel?

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Is your organization too afraid of trying new things?

Do you have an idea for an experiment but are not sure how to pitch it to your boss?

Let’s change that.

My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.

Topics covered:

• The symptoms of companies that are not experimenting enough
• What companies need to have in place before starting experimenting
• The danger of “growth for the sake of growth”
• The type of companies that David won’t train or work with
• Why experiment culture should begin with the mindset
• How to change the mindset in an organization
• Why visual storytelling is essential in presenting your experiments
• The single data source to help you pick the right ideas to run with
• A few examples of crazy experiments David ran
• David’s advice to aspiring marketers
• What David thinks marketers should learn for the next 5,10, and 50 years

Resources mentioned:

• GrowthTribe
• CXL
• Booking.com
• Oracle
• Claire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ Minds
• Asia Matos - 5 Steps to Create a Go-to-market Strategy
• Stealing Fire by Stephen Kotler
• Liar’s Poker by Michael Lewis
• Jeff Bezos’ 2018 Letters to Shareholders
• Smartcuts by Shane Snow
• Takeru Kobayashi (The Hot Dog Eating Contest Champion)
• Lean Analytics by Alistair Croll and Benjamin Yoskovitz
• Dave McClure Pirate Metrics
• The GROWS Process by GrowthTribe
• Hotjar
• The Brass Framework
• Occam’s Razor
• Wait But Why by Tim Urban
• OCEAN model / Big Five Personality Traits
• Sandra Matz
• Deep Work by Cal Newport
• Edward Bernays
• a16z podcast
• Lectures subreddit
• Growth Tribe Youtube channel
• David’s LinkedIn
• GrowthTribe Instagram

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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