#467 Is SEO dead — or just evolving? In this myth-busting episode hosted by Kirsten Tyrrel, we sit down with Steven Schneider, co-founder of TrioSEO and long-time SEO strategist, to get the truth about what still works in today’s AI-driven world. Steven shares his journey from building and flipping Amazon affiliate sites in college to scaling a seven-figure B2B SEO agency — all powered by organic traffic. You’ll learn why SEO isn’t going away anytime soon, how AI is reshaping search behavior, and what it takes to get your business ranked in Google and ChatGPT today. From building niche content and smart backlink strategies to guest podcasting and digital calculators, Steven breaks down exactly how to future-proof your visibility online without sounding like a robot or getting buried in jargon. If you’ve been overwhelmed by SEO — or thought it was over — this episode will help you see it in a whole new way!
What we discuss with Steven:
+ SEO isn’t dead — just evolving
+ College days flipping Amazon niche sites
+ Built 40 sites, hit seven-figure revenue
+ Co-founded TrioSEO B2B agency
+ How to rank in Google and ChatGPT
+ Clarity > jargon for webpage copy
+ Backlinks via guest podcasting
+ Content depth: calculators, case studies
+ Start bottom-of-funnel, niche hard
Thank you, Steven!
Check out TrioSEO at TrioSEO.com.
Follow Steven on LinkedIn.
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