TKE: Fashioning a greener future, with Edzard van der Wyck, Sheep Inc co-founder
Beautiful Misfits
00:00
I Think the Consumers Need to Be More Aware of What They're Buying
I think it does come down to this awarness piece. Am, you know, as much as also, once again, encouragingly, i think a lot of brawns ar starting to change their behaviour. Even some of the fast fashione brands a now starting to lean into sustainability. But i do think a lot of it also comes from the consumer side of just becoming more aware of what they're buying and having that kind of that moment were where that gets switched on.
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