Ep. 29 – Mapping content ecosystems w/ Scott Kubie
Omnichannel by OmnichannelX
00:00
Evolution of Content Strategy and Design Integration
The chapter explores the evolution of content strategy within brands, emphasizing a shift towards audience-driven approaches post-COVID. It highlights the collaboration between designers, writers, and information architects to create cohesive brand messaging. The discussion also delves into the challenges of integrating design into content strategy and the importance of refining writing for effective communication.
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Transcript
