2min chapter

Wild Hearts cover image

Cultivating The Best with Culture Amp

Wild Hearts

CHAPTER

How Do You Build a Community?

Imian: I think the first thing is just to recognize that you, as a company are more than just your product. So we have our customers, but the biggest one is what we call culture first. Inside that we have the group of people who not only believe it, but want aroll lation do something about it. That's what weike, who we call the people giks. And then inside that wehave the people that are paying to use our sofe. Rather than thinking about it like a traditional marketing fune wayis i think of it as three pools of water.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode