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Cultivating The Best with Culture Amp

Wild Hearts

CHAPTER

How Do You Build a Community?

Imian: I think the first thing is just to recognize that you, as a company are more than just your product. So we have our customers, but the biggest one is what we call culture first. Inside that we have the group of people who not only believe it, but want aroll lation do something about it. That's what weike, who we call the people giks. And then inside that wehave the people that are paying to use our sofe. Rather than thinking about it like a traditional marketing fune wayis i think of it as three pools of water.

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