2min chapter

Marketing Against The Grain cover image

Use This A.I. Marketing Strategy To Grow Your Business In 2023 (#114)

Marketing Against The Grain

CHAPTER

How to Make AI More Effective

When you think about business today, most of what we try to do is like generic or close or and a little bit of exact because it's actually so expensive. A lot of our top AI use cases are around just that, taking things that were very generic and making them much better to increase conversion rate. But before we talk about specific use cases, I want to talk about like how we got there.

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