The Power of Reddit

Going dark is like a direct attack on Reddit because new users, search users can't access the communities. I think people on the internet have learned at this point that just saying we're not going to use this product anymore doesn't work. But what you can do, and one of the things has been very clever is all of these subreddits categorizing themselves as not safe for work. And so that's like there's a direct hit to what Reddit actually cares about, which is its money.