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79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)

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Marketing

Ned: What it comes down to is how you are measuring your team. A lot of times demand gen growth marketers hold this lead, mcuel revenue number above all parts of their org. And what we've done at lessonle which i think has helped us be more creative is that we do not hold some of our big brand ays to really any type of number. No influence, number no pipe. Number no, hey, we had x amount of pipe in a room. Or, you know, this direct mail went out, we had five people respond.

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