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Marketing and Machines: Strategy and tactics

The Marketing Week Podcast

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Is Machine Learning Beneficial for Your Business?

We want people to feel empowered to focus on strategic value, not high creation tasks. A i at the end of the day, a machine doing something for us. And it's a machine we have programmed to do something for us,. If it's well programmed, hopefully better than a human is going to do that task. The third level, which is very applicable to these times, is more targeted, and basically a better marketing experience.

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