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12min chapter
Visa
Acquired
The Birth of a Global Brand: Visa's Journey
This chapter explores the origins of the name 'Visa' and its significance in establishing a universal brand within the payment industry. It discusses critical branding strategies, regulatory changes, and competitive dynamics that positioned Visa as a dominant force over rivals like American Express and MasterCard. The narrative highlights the strategic brilliance behind Visa's marketing approach, emphasizing its adaptability and the expansion of its cardholder network.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode