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Visa

Acquired

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The Birth of a Global Brand: Visa's Journey

This chapter explores the origins of the name 'Visa' and its significance in establishing a universal brand within the payment industry. It discusses critical branding strategies, regulatory changes, and competitive dynamics that positioned Visa as a dominant force over rivals like American Express and MasterCard. The narrative highlights the strategic brilliance behind Visa's marketing approach, emphasizing its adaptability and the expansion of its cardholder network.

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