Super Bowl LVII Marketing Roundtable Discussion
The CMO Podcast
00:00
Is It Time for Superbowls?
Todd Kaplan, CMO of Pepsi, who's going to join the conversation. Deb DePepsi: I was watching with interest as you changed your attack from sponsoring the halftime show to really a really great presence with storytelling that was continuous. And we're feeling great about that. This year, it was a different brief because it was very product focused really. We had reformulated our Pepsi Zero sugar formula and we really had a goal of trial. It's an interesting brief or something like Super Bowl trying to get someone to try your product.
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