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Pipcorn: Jennifer and Jeff Martin
How I Built This with Guy Raz
Cheese Balls - The Future of the Company
"We have this amazing raw material in this heirloom corn. So we started tinkering, and what we came up with were two initial products that we loved." "The second one was what we quickly realized was going to be the future of the company," she says. "'Cheese ball,' ye, so good. Every win's reaction' We've very strategically thought like, let's get into some extruded products like popcorn. Shelf spaceis going a little bit more towards these puffed items. Let's see what we can do there'"
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