Are You Seeing a Recession Proof Your Business?

I think probably it's good to be a little bit pessimistic at times you know and cut budget and cut expectations but yeah it's really tough. Some categories that are actually still continuing to do pretty well when everyone's like there's no money. I remember reading in a while ago this book it's called Marketing to the Affluent by Dan Kennedy and he made a really really good point about trying to recession proof your business. He kind of broke down the math but if you take like a 10 percent reduction in earnings from market going down and stuff like that most kind of middle class people are closer to paycheck to paycheck than before.