4min chapter

Traction cover image

Building a $5 Billion Company With Little to No Funding with Mike Knoop, Zapier

Traction

CHAPTER

How to Get Customers to Monetize Your Product

Zapier's original product had thousands of use cases. We launched with 60 integrations. Even through today, I think if you go look at our top use case, it's only a couple percentage points of all the use of Zapier. Multi-step zaps was not just a feature launch, it really was an evolution of the entire product and company. You end up building things that are cool for your customers but you don't actually put them in their toolboxes until they're ready to monetize.

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