101: The Best Marketing Tool is Empathy
The AC Podcast
00:00
What Is Marketing?
Marketing is about risk of inaction, ie staying in that place of pain by not taking action. It's simply just empathy, but empathy from the angle of 'i understand your pain halistically' And it's actually whatwat all great doctors do. Your job as a coach...is to get them to realize their knees are about to buckle if they don't do something about it. That is what marketing is in a single nutshop.
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