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Going Permissionless with Cole Ashman,CEO and Founder of Pila Energy

DER Task Force

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Navigating Energy Sales Strategies

This chapter explores the sales strategy of a new energy company, emphasizing a balance between direct-to-consumer and channel sales. Discussion points include the role of early adopters, brand recognition, and the challenges of scaling energy solutions in the utility market. The chapter highlights the importance of customer education, multi-channel approaches, and the integration of technology within energy systems.

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