In this episode, we have an engaging conversation with Roger King, the mastermind behind the successful Supplement King franchise. Roger shares his journey from starting as a local supplement provider to becoming a renowned name in the industry. He discusses his business strategies, the importance of understanding the market, and the challenges he faced along the way.

Topics Discussed

• Roger King's early journey into the world of supplements and how he identified an underserviced opportunity in the natural health products market.

• The challenges and lessons learned from transitioning from a single store to multiple retail locations and eventually moving to online sales.

• The importance of understanding the market and adjusting business strategies accordingly, including the shift from being a brand-building retailer to focusing on being the best retailer.

• Insights into the franchise model of Supplement King, and how they ensure the success of their franchisees.

• The strategy behind their social media marketing and the role of influencers in promoting their products.

• A look at the future of the supplement industry and the potential for innovation in the face of regulatory restrictions.

• Roger King's personal life and hobbies, and how he balances them with running a successful business.

This episode is a goldmine for anyone interested in understanding the dynamics of the supplement industry, franchising, and online retail. Roger King's insights and experiences provide a unique perspective on navigating the challenges of the business world and achieving success.

This is “ReSolve’s Riffs” – published on YouTube every Friday afternoon to debate the most relevant investment topics of the day, hosted by Adam Butler, Mike Philbrick and Rodrigo Gordillo of ReSolve Global* and Richard Laterman of ReSolve Asset Management.

*ReSolve Global refers to ReSolve Asset Management SEZC (Cayman) which is registered with the Commodity Futures Trading Commission as a commodity trading advisor and commodity pool operator. This registration is administered through the National Futures Association (“NFA”). Further, ReSolve Global is a registered person with the Cayman Islands Monetary Authority.

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