How to Start a Collaborative Mindset in Your Organization

Marketing smarts listeners, if you have not checked out that episode, right after this one, go listen to that and think how you can pair what was said there, with what we're talking about here today. I would say that the first challenge is probably, for many of our team, the rest of our organization on board with this mindset. And so the way to do that is to just ask the question: Is there a case study we could throw in here?