Having a GAS... cover image

Having a GAS with...Rob Henderson - What Don Draper & Mad Men Teach Us About Masculinity

Having a GAS...

CHAPTER

Masculinity and Morality in Advertising Culture

This chapter examines the evolution of advertising through multi-racial campaigns, highlighting their growing significance in modern marketing. It explores the complex portrayals of masculinity in 'Mad Men' and 'The Sopranos,' focusing on the characters of Don Draper and Tony Soprano, as they navigate family life and societal expectations. The discussion also delves into the moral dilemmas faced by these characters, reflecting on the intertwining of personal ethics and professional conduct within the framework of their unique worlds.

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