
How Visa's Insight Director Shapes Marketing Strategy
What’s Working in Marketing™
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Inspiration Beyond Borders
This chapter emphasizes the need for marketers to seek inspiration from outside their industry to cultivate innovation and best practices. It discusses the cross-pollination of ideas from various fields and the importance of a broad information diet, including diverse reading and listening habits. The chapter encourages proactive learning, networking, and engagement with professionals beyond one's sector to gain fresh perspectives and insights.
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