What's the Right Way to Do Linguistics Communication?

I think it depends massively on what your objectives are. I just wrote a chapter for a book that's coming about about linguistics and public engagement published by Routledge, edited by Hazel Price and Dan McIntyre. So every chapter is another example of some project that people are doing. And so as long as you're being honest with yourself about who you're reaching, because I imagine Bikos language reaches linguistics nerds, right? That's who listens to it. That's who signs up to the Patreon. It's people like me, really, really lovely linguistics. And you engage them with discussions about that. But people who don't know what linguistics is are very unlikely