Shifting Landscapes in Sports Broadcasting

This chapter explores the changing dynamics of content bundling in the entertainment industry, especially as companies adapt to economic pressures while trying to maintain value for consumers, particularly sports fans. It discusses the challenges faced by cable networks and broadcast channels in a fragmented media landscape, emphasizing the implications for content creators and the evolving strategies of networks in response to shifting viewer patterns. The chapter also addresses the financial aspects of sports programming rights and the impact of rising costs on media spending, alongside the trends of cord cutting as audiences migrate from traditional cable to streaming services.