How to Build & Monetize an Audience (Owned Not Rented) | Joe Pulizzi @ The Tilt | #118
The Milk Road Show
00:00
Don't Tokenize All Your Products
Jay Parini: The reason you use an NFT is to get revenue more revenue now. He says don't put your current revenue formula at risk if it's working and just say, "Oh, because we were there, right? Last year, everyone was there" If you'd like a super ultra VIP membership model and you want to test out an NFT with that, there do that he says.
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