The Importance of Reputation and Relationships in an ABM Program

I think this is a bit of a mindset shift because marketing has always been seen as the engine that generates leads you know and then where those leads go. What what I find particularly at the moment actually is that reputation is is increasingly important. How you're handling your business in COVID how you're working with your customers keeping your own people safe helping your customers stay safe and resilient seems to be more important than ever.