Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site.

In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online.

Hit PLAY to hear:

⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff.
💎 Why made-to-order products can outperform traditional inventory in eCommerce.
📲 The high-touch customer service strategy that turns buyers into lifelong fans.
🎪 How offline pop-ups and events drive massive online sales (and trust!).
🌱 Why ethical sourcing is now a must-have for modern jewelry buyers.
🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece.

Key timestamps to dive straight in:

[03:43] Hands-On Jewelry Design Process

[08:39] Ethical Gemstone Sourcing Insights

[12:22] "Future Plans for Outsourcing"

[15:04] "In-Person Events: Essential Connection"

[16:28] Pop-Up Events and Collaborations

[19:45] Listen to Carter’s Top Tips!

Full episode notes here: https://ecmp.info/576

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