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"I don't do any YouTube stuff with this podcast. And I'm always like, should I do it? I know, but I just want to do audio," he says. "It got... Not only got the normal views that it would get on those platforms, but it got more." The longer-tail growth of YouTube and podcasting is still going on even though you're putting one episode out every two weeks instead of every day,. Whereas the growth with social media just flatlined really quick and never rebounded.