
D2C - the marketing challenge of convenience vs. commitment
OnBD with ALF
00:00
The Cost of Delivery in the UK
I think it also hugely reduces cost of distribution because talking to people in that market, what they say is you only need really sort of five or six thousand locations. The number of McDonald's or the number of Shell stations isn't a bad guide to what reasonably convenient nationwide delivery looks like. I'm convinced that something of that kind would make a big, big difference. There's multiple solutions out there and if they all came together, we could end up with a situation like they've got in France which is very well distributed. It's really well used by all retailers and most people. We need Pudo for environmental reasons as well simply because the volume of traffic will become impossible if e-
Transcript
Play full episode