Introducing: The Direct To Consumer Confidence Index
Ecommerce Playbook: Numbers, Struggles & Growth
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The Future of E-Commerce
Steve predicts an MER next week of 6.39, which is the second highest data point that we recorded since we started. We're not moving all our ad budget on the basis of Steve's model just yet. And we've got a lot more data to collect, but it begins to be a really interesting potential signal for whether you're buying Shopify stock or trying to scale your Facebook ad spend. I don't know that there's a better macroeconomic indicator that exists in the world because there's nothing that's this real time in terms of people's perception of their own behavior.
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