Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for creative professionals called Hell Yeah Bookkeeping.

This episode focuses on helping creative professionals feel more confident about their finances. From applying value-based pricing to taking proactive steps for the financial health of your business.

Biologically, humans have survived by having a scarcity mindset, but a growth mindset can take us further. Paco emphasizes the importance of observing our own thoughts and how others talk about money in order to better understand our relationship with it.

Here's a quick financial tip from Paco: take 20 minutes (or up to an hour) once a week to check in on your finances. Doing this regularly will improve your relationship with them.

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