#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Value of Data
The automotive world and selling cars is probably one of the as a purchase journey, although it's be to se is as quite similar to bete. And lots of people have an opinionnd, i dont now, ther a, their learnings that you took with you from selling cars to selling enterprise Ite y there was because, you know, back then it was, it was laughable,. The way they did coupons for people to respond to newspaper adverts bute incredibly inefficient. But even bat then, i was fortunate to work with with somebody who was a data scientist. He really kind of taught me how much you can learn from data to minimize waste.
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