Reverse the R&D Funnel - Innovation

The reason we're wasting 65 billion a year in the UK is we've got totally the wrong model. So innovation is really the commercialization of a novel idea, not ideation. If you want to fail fast, what you do is start with an 80% version and launch it on the market,. Create a load of hype, get the market to suck and get the customers themselves to modify what you're doing - then it will scale.