Can science explain why I love shopping?
CrowdScience
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The Importance of Wearing Sunscreen
If we use brain scanners to invade this private space of our thoughts, there should be a very strong justification for doing so. And more to the point, should we even want neuroscience to solve these kinds of problems? We think our mind is private. John's thoughts on mental privacy and the way in which marketing companies are using this kind of technology to get us to buy more stuff got me thinking if we can understand the decision process in the brain better, can we use it for other purposes? I'd like to introduce Professor Emily Faulk at this point. She studies messages that encourage behaviours to make people happier and healthier. In one experiment, she took volunteers, put them in an fMRI
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