The Seen and the Unseen - hosted by Amit Varma cover image

Ep 343: We Are All Amits From Africa

The Seen and the Unseen - hosted by Amit Varma

CHAPTER

The Impact of Cognitive Fallacies on Perception

This chapter explores how cognitive fallacies influence our perception of reality. It discusses the concept of gastrophysics and how sensory factors like visuals, flavors, textures, and sounds affect our food experience. Examples such as the association of a crispy puri with freshness are mentioned.

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