52. What’s not going to happen in marketing?
Future Proof
00:00
Is It a Generational Divide?
Younger people are more creative in ways that older people aren't, he says. He believes there is a real generational divide in the ability to not understand these forms of communication,. but use them wonderfully. The basically that stuff and this area is very much a young person's game - i think agencies should be doing more to get younger people involved inte production process.
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