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The Secret Sauce of B2B Growth, Cool Nicknames and LinkedIn Wizardry with Ken Marshall

Yes, and Marketing

CHAPTER

The Biggest Mistake Any SaaS Company Can Make?

The first thing is if I were to drop somebody onto your site or a property that you own, could I with no knowledge of like even the solution type that you offer? And so I consider it the choose your own adventure approach. Not leveraging their brains essentially is the biggest mistake any SaaS company can make. Then on LinkedIn, it's very simple. These are people who the founders, the CEOs, the CTOs have usually a ridiculous amount of experience. So they're good with words. There's a lot of words with really good concepts.

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