You can find articles online that claim things just says that Amazon found that they lost 1% sales for every 100 milliseconds of extra latency in the loading yeah. Right but I mean I think that goes through an awful lot of this stuff on self-improvement and all the rest of it right the amount of discomfort that is required to completely subvert our intentions is just astonishingly tiny. It's not that anything needs to be actively painful it's just that any sort of roadblock of any sort gets put in our way we'll go and do something else immediately. You mentioned the phone sitting next to us in the car that kind of thing I mean it's just wild you have almost infinite entertainment

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