
Automation Ideas to Create Magical Moments for Prospects with Dan McGaw
B2B Growth
00:00
Marketing Automation Can Be a Helper to the Customer
Text is not a marketing channel. It's a communication channel, done differently than emal. Most of the use cases that are really being helpful, it's about somebody wanting something from you on that chan. We're just tryi touse them as helpers. I've seen garyv experiment with it in creating communities and stuff like where else have you seen contents played in tex messages? But i do know thatk when you have a fan's only account, may youwill send tax messages to get people to be aware that you have new content,. especially when push notifications are turned off.
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