87 - Transitioning from Sales-led to Product-led Growth | Demand Gen Live S2 x12
GTM Live
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Is It a Good Idea to Automate the Welcome Email?
i'm auditing an early 20 21. The nurtures that are set up after you get into these trials. I am personally not fan of nurtures, but i have seen at least one example. So i wondered if you could kind of share your thoughts on one email and let em be verses, like a sequence that keeps reminding them that they haven't done stuff. They were kind of moving around. But s it's worst starting to work with companies that are sales led in trying to move to product lead.
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