The Health Kick of Mars' Snacks

David Brown: January is the month where lots of folks have health goals on the brain and it would appear that major snack conglomerates do too. Just last month, Mars acquired TrueFru, a whole food snacking brand for an undisclosed sum. Mondalee's international maker of Sour Patch Kids acquired Cliff Bar late last summer for $2.9 billion. It appears no matter how healthy these snack companies get, they know just how attractive chocolate is.