Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
The Digital Marketing Podcast
Reviving Fanta: Engaging Gen Z through Halloween
This chapter explores Fanta's innovative marketing strategies in reviving the brand, particularly through a Halloween campaign linked to 'Beetlejuice.' It discusses the challenges of connecting with Gen Z, emphasizing digital engagement, influencer partnerships, and the significance of culturally resonant product offerings.
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