with LIT Create founder Christopher Leidinger
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
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Evolution and Challenges of Branding
Exploration of Lit Create's founding, team dynamics, and brand revitalization efforts, along with insights into crafting authentic brand strategies, adapting to market changes, and designing for international audiences. The chapter delves into the complexities of brand redesign timelines, the importance of audience understanding, and the significance of creating value and meaningful stories in branding.
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