The War on Cars cover image

Super Bowl Roundup with Rollie Williams and Nicole Conlan

The War on Cars

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Marketing SUVs: Adventure vs. Reality

This chapter delves into the marketing strategies employed in the automotive industry, specifically highlighting how SUVs are portrayed as symbols of adventure. Through an analysis of a recent advertisement featuring a famous actor, the discussion examines the gap between idealized consumer imagery and actual consumer experiences, while considering the evolving landscape of electric vehicle marketing.

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