This chapter discusses the motive behind creating new live experiences for fans as an alternative to going to the cinema. It also explores the ideas of momentum and streaks in sports, using the American Samoa football team's historic losing streak as an example.
The ominous disappearance of Russia’s opposition leader led many to fear the worst. But he has turned up in an Arctic penal colony—his message of resistance unchanged. From Batman-themed restaurants to playing a (non-lethal) version of “Squid Game”, movie studios are trying anything to squeeze more from their intellectual property (9:47). And a new film examines what lies behind losing streaks (17:16).
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