Episode 207 - Fanning the Flames: Payments Post #4
Payments on Fire™
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The Effect of Economic Adversity on Consumer Behavior
When I was growing up, my parents would never in a million years have pulled out a credit card at the grocery store to pay for milk and bread or whatever you're buying that day. We've now gone through this macroeconomic period; we're kind of in a recession, if you will. What people are trying to do is manage their money. So we're going from a reward centric environment to more of a money management environment. And so I think people will change their behavior accordingly.
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